Aashirvaad Atta: Launch of ‘Raho Char Kadam Aage’, a special initiative for housewives. Aashirvaad Atta A special initiative to help housewives launches Raho Char Kadam Aage

Mumbai: Blessing flour (Aashirvaad Atta(Of India)IndiaAtta Brand, the number one package, announced a special initiative ‘Raho Char Kadam Aage’. The campaign aims to enable housewives to edit their ambitions through upskilling and to help them earn from the skills they have acquired. ‘Stay Four Steps Forward’ celebrates the brand’s significant journey of 20 years. During this time, the brand has inspired millions of housewives. In an effort to strengthen their relationship with them, Brand offers courses that equip women with contemporary skills (CourseThe online study platform has collaborated with Hunar online courses to give and help them start their entrepreneurial journey.

Special efforts for women

Ashirwad has also partnered with Flipkart, an indigenous e-commerce marketplace in India, to provide a sales platform for women after completing the course. As part of this initiative, Ashirwad intends to offer courses worth over Rs. 45 crore and reach out to more than 1.5 million women.
To participate, housewives can register by purchasing Ashirwad Atta’s promotion pack and scanning the QR code or making a missed call to the number mentioned on the pack. Once the registration is complete, users will be taken to the Blessed WhatsApp Boat, which is designed to provide personalized support to customers and help them choose the course of their choice from a number of skill online courses.

More than 20 courses

There are more than 20 courses on art. From which housewives can choose. These courses include International Cooking, Embroidery, Entrepreneurship, Baking, Home Decor, Chocolate Making, Fashion Designing and more. Hunar has been providing end-to-end assistance to clients in their online courses including faculty sessions, live sessions, assignment submissions and certification. The Blessings and Skills WhatsApp Bot will help 24 hours a day, seven days a week, to assist and assist customers throughout their course, ensuring that customer concerns are resolved in a timely manner. Each client will need to pass a final exam at the end of their digital course to be certified.

After customers complete their course, Flipkart’s platform and various networks will help them set up their enterprise or business. In addition to extending a helping hand, onboarding instructors, on-the-ground workshops, on-board e-commerce e-commerce to help facilitators to overcome obstacles in their process. An advertising campaign has also been launched, which can be viewed here.

TVC link: https://youtu.be/11nEN9tBzN0

In this advertisement, the desire of women for subsistence, progress and success in their life is beautifully expressed. The ad tells the story of two women who, with the help of Ashirwad, have made a name for themselves by building a meaningful business based on their skills.

Speaking on the occasion, Mr. SBU Chief Executive of ITP Ltd. Ganesh Sundararaman said, “Over the last two decades, Ashirwad Ata has inspired millions of families with a portfolio of high quality offerings. At ITC, we also have a special bond of trust and camaraderie with Indian housewives, which has become stronger and stronger over the years. While committed to our commitment to be a catalyst for change in the brand’s genuine enthusiasm for meaningful change and purpose, we also continue to inspire aspiring housewives to pursue their dreams, as well as to promote change. The purpose of this initiative is to assist them in their entrepreneurial journey by providing them with the necessary support / assistance by facilitating related skill initiatives. Stay Four Steps is a platform for women in our country, which helps them to carry the burden of their lives and live their dream life. ”
He further added, “We are pleased to be partnering with Hunar Online Courses and Flipkart to help us make this special initiative a blessing.”

Committed to Flipkart’s vision of providing equal opportunities to all entrepreneurs, the initiative builds great relationships with housewives by giving them a way to showcase their skills and help them become financially independent and successful. Manish Kumar, Senior Vice President, Flipkart, said, “As an indigenous company, Flipkart has always encouraged entrepreneurship and worked to change the perception of women’s role. We are happy to be associated with Ashirwad for this special initiative. This initiative will enable many entrepreneurial women to pave the way for their success and independence. Congratulations on completing two significant milestones. “

Nishtha Yogesh, Founder and Chief Executive Officer of Hunar Online Courses, said, The campaign is fully committed to our brand’s goal of empowering women across the country and equipping them with new skills to help them become financially independent. I look forward to making a positive difference in the lives of more and more women. “