Microsoft has released a new report showing what people used its AI assistant Copilot for in 2025. The analysis is based on 37.5 million de-identified conversations and shows that in addition to productivity, Copilot is used for health, relationships and personalized guidance.
Health was particularly prevalent on mobile, with users turning to Copilot around the clock for tips on exercise, routines, and wellness. August also saw a clear pattern of people using Copilot to code during the week and play at weekends.
In February, in the run-up to Valentine’s Day, Microsoft saw a surge in conversations about relationships and personal development. The data also shows that at night, interest in religion and philosophy also grows, while travel planning mainly takes place during the day.
Another clear trend is that more people are seeking advice rather than just facts. Copilot is increasingly used as a counsellor to discuss life decisions and emotions rather than an information tool.
Microsoft says that the insights from the report will be used to improve Copilot.