Anyone who’s ever tried to cancel a cable subscription knows what comes next: a plea from the customer service rep for you to stay, typically sweetened by a steep discount.
The last-ditch deals dangled by cable providers, gyms, and other subscription services are straight out of the customer-retention playbook, and the ploy is followed by the big video streamers too, from Disney+ and Paramount+ to Peacock and HBO Max.
Earlier this month, Peacock subscribers on Reddit were buzzing about one of these so-called “save offers.” In this case, Peacock offered a subscriber on the ad-free Premium Plus tier a six-month, 73 percent discount on the ad-supported Premium plan (or $2.99 a month rather than the usual $10.99/month) to stick around rather than cancel.
Other big streamers have offered similar discounts over the past year, including HBO Max (which was offering six months of its ad-supported Standard plan to departing subscribers for half-off) and Disney+ (which said it would slice half off its Duo Basic plan to ex-subscribers willing to come back). Paramount+ is also known for its last-minute “please don’t cancel” deals, although it may be getting stingier in the months ahead.
One streamer that isn’t known for save offers is Netflix. I’ve cancelled (and subsequently re-subscribed to) Netflix a few times over the past couple of years, and not once have I been offered a discount to stay. That doesn’t mean Netflix hasn’t ever dangled a “don’t leave” discount, but if they have, I’ve yet to see one.
Still, it never hurts to try, which leads to one of my tips for snagging a sweet save offer…
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There’s no downside to cancelling your streaming subscription
When you start the cancellation process, you may get dire warnings from the streaming about all the shows you’re going to miss and all the personalization settings you’re about to lose.
The truth is that the threats are mostly empty ones. For starters, you’ll generally keep access to your streaming account for the remainder of the billing cycle, so you won’t be cut off from your account right away. (The exception is a free trial, which will usually end immediately once you cancel.) And if you un-cancel before your subscription actually ends, you’ll be welcomed back as if you never left.
Finally, if you let your subscription expire but decided to re-subscribe at a later date, your wish lists, recommendation algos, and “continue watching” history will likely still be there, right where you left off; Netflix, for example, will retain your data for a full 24 months.
If you don’t get a save offer right away, just wait
So, what if you go through the cancellation process and the streamer doesn’t give you a “don’t leave” offer? Just be patient.
Occasionally, the streamer you just bailed on will email you a save offer with days of your cancellation. The Disney+ offer I cited above, for example, was received via email by subscribers who’d already ditched their accounts.
Save offers for one subscriber may be different for another
Not everyone will get the same save offer. Take the Peacock “please stay!” discount that’s getting attention this week; some users are saying they were offered six months of Peacock Premium for just $2.99 a month (versus the regular $10.99/month), while others got a much more modest discount of $7.99/month.
Also, some Peacock users said the discounts disappeared when they refreshed their browsers, or when they backed out of the cancellation process and then tried cancelling again.
So if you do see a save offer that looks enticing, you might want to grab it right then before it disappears later.