Samsung Galaxy S25 Ultra Launch Price Could Be Higher Than Galaxy S24 Ultra

Samsung Galaxy S25 Ultra is expected to launch soon alongside the Galaxy S25 and Galaxy S25+ handsets. The phone will succeed the Galaxy S24 Ultra, which was unveiled in January this year. The top-of-the-line Galaxy S-series smartphone is expected to be powered by an octa-core Snapdragon 8 Elite chipset. Other key features of the upcoming flagship handset have been tipped in previous reports. A tipster now claims that the phone could launch at a higher price point than the preceding Galaxy S24 Ultra.

Samsung Galaxy S25 Ultra Price (Expected)

The bill of materials (BoM) for the Samsung Galaxy S25 Ultra is at least $110 (roughly Rs. 9,300) more than that of the Galaxy S24 Ultra, according to a Weibo post by tipster Setsuna Digital (translated from Chinese). The tipster added that this might convince the manufacturers to increase the price of the upcoming handset in select markets and regions. 

The tipster noted that Samsung will not increase the price of the Galaxy S25 Ultra over that of the Galaxy S24 Ultra in China. The 12GB + 256GB option of the current top-of-the-line flagship handset starts in China at CNY 9,699 (roughly Rs. 1,12,900). The tipster said that the base Galaxy S25 Ultra variant will likely maintain the same price. 

However, a recent leak suggested that the Samsung Galaxy S25 Ultra could be priced in the US at $1,299 (roughly Rs. 1,09,600) for the 12GB + 256GB option, while the 12GB + 512GB and 16GB + 1TB variants will likely be marked at $1,419 (roughly Rs. 1,19,800) and $1,659 (roughly Rs. 1,40,000), respectively. This is similar to the price of the Galaxy S24 Ultra in the market.

The same leak claimed that Samsung is unlikely to increase the price of the Galaxy S25 series smartphones. This strategy is said to be influenced by Apple’s decision to not raise the price of iPhone 16 series phones and therefore, allegedly maintain competition.

Currently, the Samsung Galaxy S24 Ultra is priced in India at Rs. 1,29,999 for the 12GB + 256GB option, while the 512GB and 1TB variants are listed at Rs. 1,39,999 and Rs. 1,59,999, respectively.