Samsung is bringing its mobile browser to the Windows PC, most likely as a way of making its ecosystem stickier for customers who are considering another brand.
Beginning today, United States customers can sign up for a beta of the free Samsung Internet for PC browser, which will run on both Windows 10 and Windows 11.
My colleague Michael Crider, with experience covering Android phones, tells me that the Samsung browser for Android phones has some fans, who believe it offers a simpler and cleaner version of the Chrome browser that Google installs on Android PCs. But it’s likely that Samsung’s new browser is designed to help sync up users of Galaxy phones, laptops, and now other PCs into a more cohesive ecosystem, as Samsung’s rather interesting Galaxy software tries to do.
“As users move more fluidly between devices, Samsung Internet for PC also adds a new layer of intelligence powered by Galaxy AI, designed to make browsing smarter and more efficient,” Samsung said. “When logged into their Samsung Account, users can access some key Galaxy AI capabilities like Browsing Assist for instant webpage summarization and translation, helping them find the information they need faster.”
Naturally, like other browsers that traverse various platforms—basically all of them, at this point—you’ll be able to sync favorites and the browser history to move seamlessly between devices.
Samsungs browser does have some other advantages. Anti-tracking is built in, the company said, helping to ensure that users aren’t followed all over the web. A privacy dashboard is included, too.
Still, Samsung’s blog post points to the ability to “unlock” even more intuitive browsing experiences in the future, including ambient AI. That’s probably a key here: if Samsung is going to invest in AI like everyone else, it’s going to need a dedicated customer base to take advantage. Voila, Samsung Internet for PC.