We Love Every Game
PCWorld: Your “About” page on We Heart Every Game says you want to figure out a way to cover “every single bloody video game on the web” in videos, newsletters, and so forth. Tell me what that looks like for you.
Lambe: The way that people find and buy games typically follows the sales funnel model, where you have to first become aware of a game. I see it somewhere. Then they are in the interest phase where they learn about a game. It’s like your favorite journalist writes about it, “Ah, yes, I trust Michael.” And then you get to the bottom of the sales funnel, can I buy it, is it the right price?
I think the bottom of the funnel is solved. Steam, Nintendo eShop, you know, you can buy a game, you can play it, that’s no problem, perfect. The middle of the funnel, is hurting, but there’s a lot of good content. Once you know about a game, you can learn about it…what I think is missing for most games is that initial awareness. So if we can say, “Hey, here are games that, based on your Steam library or these categories [you selected], and you signed up for a newsletter, we can tell you sort of very lightly what might be interesting to you. Why might it be interesting. And here’s how you can find out about it more in a more substantial fashion.
PCWorld: I’m gonna be honest, the task that you’ve set for yourself seems overwhelming, dare I say impossible. How do you scale that up to, say, 20 or 30,000 new games to hit Steam in a year?