No, you aren’t imagining things. Microsoft has indeed started showing full-screen notifications more frequently in Windows 10 since the August 2025 update, reports Windows Latest.
The nagging notifications warn that support for Windows 10 is officially slated to end on October 14th, 2025, which is when Microsoft will stop delivering security updates and offering technical support.
Users who are still on Windows 10 are given the option to download or schedule the installation of Windows 11… but even if you choose to “Keep Windows 10,” the reminders continue to pop up. Microsoft also includes the new features of Windows 11 with the prompt, apparently doing all it can to entice you just enough to finally pull the trigger.
If you want to continue using Windows 10 beyond the official cut-off date, there’s always the option to extend support to October 2026 by signing up for extended support in Windows Update.
This article originally appeared on our sister publication PC för Alla and was translated and localized from Swedish.