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TikTok is expanding its state-controlled media label to more countries

TikTok is adding labels to state-affiliated media outlets in more markets following an initial pilot program announced last March.

The company first announced the labels in response to the war in Ukraine, saying it was “expediting” the rollout of the program with the pilot in Russia, Ukraine, and Belarus. Several government-controlled Russian outlets like RT, RIA Novosti, and TASS have been labeled under the policy so far.

A TikTok app showing the state-controlled media pop up, with FAQs about the label.

The label appears on profiles and videos.
Image: TikTok

Now, TikTok will expand the labels to 40 markets beginning immediately, with more to come in the future. The criteria for the label take into consideration things like editorial independence, coverage, journalistic conduct, and funding. The company didn’t specify which countries the labels would roll out to.

TikTok says it is also adding a way for outlets to appeal the label if they believe the designation is incorrect. TikTok says outlets can submit proof of editorial independence, which will then be evaluated by outside experts.


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